The Fox and the Grapes.

Source: http://www.umass.edu/aesop/content.php?n=10&i=1The story of the Fox and the Grapes is a simplistic example of cognitive dissonance. A cognitive process that everyone single person in this world encounters unconsciously. Consistency in our beliefs assist people to maintain a sense of routine and ‘timetable’ culture within our lives. Through this medium, we are better able to come to terms with our purpose and our existence. Opposing beliefs in ones cognitive process is crucial to ensure that a person makes a sound (or a MORE sound) decision. It is an important value judgement screening process and understanding what is really important.  Continue reading