your business partner. your friend. your family.

Every hand shake, every nod on the street and every interaction; may all lead to social capital.

Have you ever noticed someone consistently as you routinely traveled to your coffee shop for a nice cup of Latte and many months later happen to meet that same person a networking event? -And of course the obvious choice of topic will be the wonderful coffee served at that particular coffee shop. That in itself is social capital accumulation! Our basic interactions in our everyday lives tend to fuel future economic transactions. But how does family bonding fuel economic transactions?… Well, besides the obvious example of family businesses; when your family goes for family gatherings or dinners at a restaurant that a family friend had recommended, that in it self is a great example of how the effect spirals and fuels economic transaction, as one may argue that one who has no family would not normally go out for a family dinner. Continue reading